Winter sports and e-commerce: discover the Atlas For Men case

  • Expertises
  • 1 min read

The end of the year marks the preparation of the Christmas holidays, but also the first ski starts. Once the resort is selected, the accommodation booked, the winter holidays will have never been so close for the 8% of French who attend the ski resorts each year *.

Only, so that the powder remains a pleasure, do not forget to equip. Parkas, hats, gloves, scarves, jackets … so many specialized products that are sold by the e-merchant Atlas For Men.

Internationally recognized for its outdoor clothing and accessories, Atlas For Men, founded in 1999, is a model of success in digital transformation. With 200M of catalogs, it remains a major player in the mail order business and its online distribution is a real lever for development.

Today, Atlas For Men generates € 165 million in revenue per year across all channels. On the occasion of the launch of the ski season, discover the efficient payment strategy of a merchant with double-digit growth.

Discover the case study

 

*according to a Credoc study, 2010

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